1. The headline gives a bold clue about the topic. Just from reading "Modern Science" and "Modern Politics", my interest grew from one percent to about forty. The ad does support the points, but I think it should have more elaboration .
2. The picture relates very well. I mean, it's about death row, and what would be better than a man facing his death? Not. A. Thing.
3. I believe it leans a whole lot more towards Pathos perspective. It brings in some sympathy because it talked about INNOCENT victims that died.
4. Do I really have to? O: Okayyyy, well, first it's the fact of Ronald Williamson getting released and proven innocent of the rape and murder of Debra Carter. Then the 23 other innocent victims getting put to death.
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